Rebranding? See 8 directions before you choose one

A rebrand fails when you commit to the first idea. Sketch your new direction and get 8 minimalist concepts to compare side by side — free to create and edit — pay once, only when you download.

Where it shows up

Compare, don't guess

Eight directions from one sketch, side by side on one screen.

Keep favourites

Save the shortlist and come back to it before deciding.

Check black and white

See how the new mark reads without colour, before you commit.

Buy once

One-time download — no subscription while you test ideas.

Why 8 concepts, not one

Rebrands go wrong when a single mockup gets approved because it was the only option on the table. Loowgo turns one sketch — or just your name — into 8 minimalist directions, so you can see how far the same idea can travel before you pick.

Save your favourites as you go. Compare the shortlist in one view. Then edit the winner: the name, the font, the colour, the size. The decision happens with the options in front of you, not in your head.

Test it in the places the old logo lives

A new mark has to replace the old one everywhere at once: signage, packaging, invoices, favicons, profile pictures. That is why every download includes 4096 × 4096 PNG files, a transparent-background version and a black and white version — the formats a switchover actually needs.

The black and white view matters most during a rebrand: it strips the redesign down to structure, so you can judge the new mark the way your customers will see it on receipts, stamps and single-colour print.

Free until you are sure

Exploring directions costs nothing: sketch, compare, save, edit. You only pay when you download the final files — one time, no subscription while you think it over.

If the rebrand spawns a sub-brand or a product line, the next logo is $24. And after payment, the new logo stays in your account with permanent access, right alongside the old one.

Common questions

How much does it cost to explore a rebrand?

Nothing. Creating, comparing and editing concepts is free. You pay once, only when you download the final files.

Can I bring my old logo's idea into the rebrand?

Yes. Sketch what the old mark should have evolved into, or describe the new direction with a name — either starting point gives you 8 concepts.

Can I keep a few options open while I decide?

Yes. Save favourites and return to them; your session is preserved. Decide when you are ready.

What files do I get for the switchover?

4096 × 4096 high-resolution PNG, a transparent-background version and a black and white version, with a commercial use license.

What if the team disagrees on the direction?

Share the shortlist — the side-by-side comparison view is built for exactly that conversation.

Eight directions, one decision

Sketch the new idea and compare it honestly — before anything gets replaced.