Choose Loowgo if
- Your idea matters more than an industry preset.
- You want vector, favicon and brand guide files without moving to a higher package.
- You want to try it before signing up.

If Looka's suggestions feel close but not quite you, start from what's already in your head. Draw it roughly and Loowgo builds clean concepts around it.
| Feature | Loowgo | Looka |
|---|---|---|
| Starting point | Your sketch or your business name | Business name, industry and style choices |
| Free to try | Yes; account needed only to pay for your logo | Yes, pay only to download |
| Logo-only price | $39 one-time with SVG, PNG, PDF, favicon set and brand guide | $20 basic package (one PNG) or $65 premium package |
| Subscription option | Optional monthly plans for frequent creators | Yearly Brand Kit subscription |
| Commercial rights | Full commercial rights, lifetime licence | Full commercial rights after purchase |
| Style | Minimalist, monochrome-first | Wide range of styles |
Details checked October 18, 2026. Plans change, so check each site for current pricing. Sources: Looka pricing, Looka help: Is this logo free?.
Common reasons are wanting a logo built around your own sketch, or wanting the full file kit in one simple price.
Yes. Redraw the idea on the drawing page and Loowgo creates new concepts from it.
Creating, comparing and editing is free. You only pay when you download.