Loowgo vs Canva: which is better for your logo?

Canva is a great all-round design tool. Loowgo does one thing: turns your sketch or business name into a minimalist logo with full commercial rights. Here is a fair look at when each one makes sense.

The short answer

Choose Loowgo if

  • You want a logo that starts from your own idea, not a shared template.
  • You want the logo built from your idea, not a template shared with every user.
  • You prefer paying once for the logo files instead of a subscription.
  • You need a full file kit: SVG, transparent PNG, favicon, black and white.

Choose Canva if

  • You also need social posts, flyers, presentations and videos in one place.
  • You already pay for Canva Pro and only need a quick placeholder logo.
  • You want to design the logo by hand, shape by shape.

Side by side

FeatureLoowgoCanva
Starting pointYour sketch or your business nameTemplates or a blank canvas
Concepts6 original concepts to compareYou browse and edit templates yourself
Trademark useMade from your input, not a shared template; check availability before registeringTemplate logos are non-exclusive and can't be registered as a trademark
Price modelFree to create; $39 one-time per logoFree plan; Pro is a paid subscription
FilesSVG, PDF, 4096 px PNG, transparent PNG, favicon set, brand guideCommon image and PDF formats; some formats depend on your plan
Account neededFree to try without one; account needed to pay for your logoYes
Other design workLogos onlyThousands of design types

Canva details checked October 18, 2026. Plans change, so check Canva's site for current pricing. Sources: Canva trademark help, Canva pricing.

Switching from Canva

  1. Snap or redraw the idea behind your Canva logo on the Loowgo drawing page, or type your business name.
  2. Compare the 6 concepts and pick the one closest to your brand.
  3. Edit the name, font and colour, then check it in black and white.
  4. Download your files and upload the logo back into Canva for posts and flyers. The two work well together.

Common questions

Can I trademark a logo made in Canva?

Canva's help centre says logos made from its templates are non-exclusive and can't be registered as a trademark. Logos built from scratch with its basic shapes and fonts can be. Loowgo concepts are made from your own input rather than a shared template, but like any logo, check trademark availability before you register it.

Is Loowgo cheaper than Canva?

It depends on what you need. For a logo alone, Loowgo is $39 once with no subscription. If you need a full design suite every month, Canva Pro covers far more than logos.

Can I use my Loowgo logo inside Canva?

Yes. Upload the transparent PNG or SVG to Canva and use it in any design.

Do I need to know how to draw?

No. You can skip the sketch and start from your business name.

More comparisons

Try it with your own sketch

Creating, comparing and editing is free. You only pay when you download.