Choose Loowgo if
- You have an idea or a rough drawing you want the logo built around.
- You want the full file kit, favicon set and brand guide in one $39 purchase.
- You want a clean minimalist mark that holds up in black and white.
Loowgo vs Looka: which logo maker fits you?
Both let you create and edit for free and pay when you're happy. The difference is where the logo starts and what you get for the price.
The short answer
Choose Looka if
- You only need a single PNG and want the lowest price.
- You want a yearly subscription that also includes business cards, social posts and website tools.
Side by side
| Feature | Loowgo | Looka |
|---|---|---|
| Starting point | Your sketch or your business name | Business name, industry and style choices |
| Free to try | Yes; account needed only to pay for your logo | Yes, pay only to download |
| Logo-only price | $39 one-time with SVG, PNG, PDF, favicon set and brand guide | $20 basic package (one PNG) or $65 premium package |
| Subscription option | Optional monthly plans for frequent creators | Yearly Brand Kit subscription |
| Commercial rights | Full commercial rights, lifetime licence | Full commercial rights after purchase |
| Style | Minimalist, monochrome-first | Wide range of styles |
Details checked October 18, 2026. Plans change, so check each site for current pricing. Sources: Looka pricing, Looka help: Is this logo free?.
Switching from Looka
- Draw the idea you liked in Looka, or type your name to start.
- Compare 6 concepts and edit the closest one.
- Check it in black and white, then download the full kit for $39.
Common questions
Is Loowgo cheaper than Looka?
Looka's basic package costs less but includes one PNG. Loowgo's $39 includes vector SVG, PDF, transparent PNG, favicon set and brand guide.
Can I start from a drawing on Looka?
Looka starts from your business details and style choices. Loowgo is built around starting from your own sketch.
Do I need a subscription for Loowgo?
No. Each logo is a one-time $39 payment. Monthly plans are optional.
More comparisons
Try it with your own sketch
Creating, comparing and editing is free. You only pay when you download.